In May last year the Prime Minster launched the Business Call to Action (BCtA), an initiative that encourages companies to think about new business ideas that can help to alleviate poverty in poorer countries. CEOs of some of the world's largest multinationals signed the BCtA declaration, stating their commitment to work together and take action to help achieve the Millennium Development Goals.
As part of this, several companies including Vodafone, Coca-Cola and Diageo, developed ideas that help relieve poverty in poor countries while also bringing in profit and expanding their business. We filmed the CEOs of these companies talking about their company's ideas and the impact it has had to showcase at the event on 6th May. These clips were turned into a short film that was shown to the delegates. We then used the film to publicise the BCtA and encourage other companies to sign up.
In January we got the exciting news that our film had won a Bronze World medal at the prestigious New York Festivals International film & video awards. Now I would be the first to admit that this doesn't come close to the eight Oscars success enjoyed by Slumdog Millionaire last night, however the juries are made up of executives from many well respected studios and production companies, and I think this award can only raise the profile of an initiative that Bill Clinton said "can build a more just and equal world for our children and grandchildren".
The BCtA is an ongoing initiative and is still welcoming new companies on board - most recently CRU Investments who showcased their initiative at the World Economic Forum in Davos at the end of January.