Ethiopia is one of the poorest countries in the world. It's currently in the middle of a humanitarian crisis, its economy is slowing and it's vulnerable to climate change. It's landlocked, in a relatively unstable region that includes borders with Somalia, Sudan and Eritrea.
This is the face of Ethiopia that you're probably familiar with.
Another face of Ethiopia that you might know is the incredible success of Ethiopia's athletes, most recently at the Beijing Olympics where Ethiopia won 4 gold, a silver and 2 bronze medals on the athletics track. And in the recent Berlin Marathon, Haile Gebrselassie, who failed to win a medal in Beijing, broke his own world record and became the first person in history to break the 2 hours 4 minute barrier for the men's marathon.
But there is a third face of Ethiopia that doesn’t make the headlines, but does get me up in the morning.
Recent years have seen double-digit economic growth and rapid expansion of basic health and education services across Ethiopia. An incredible 20 million bed nets have been distributed which have slashed the number of children getting sick and dying from malaria. And nearly 25,000 Community Health Workers have been trained to deliver family planning, immunisation, and health education within their communities.
Last month I travelled south to see some of this inspiring progress for myself. Seeing the difference that these sorts of development interventions are having on the lives of real people - men, women and children - that's what gets me up in the morning.
Perhaps there's a fourth face of Ethiopia that I haven't yet discovered? Or even a fifth?